Now that PR is dead.
Witnessed the demise, untimely passing of a once powerful practice
Lost her dazzle, dulled by impotent strategies and tactics
Saw bullets fly, but can’t tell the identity of her killer
Bang! Bang! Bang! Did technology pull the trigger?
Questions pile, whispers of whodunnit? Who to blame?
Who held PR captive, as the world around continued to change.
So wise men gathered from far and wide to mourn the departed
At the Black House, in black garbs, sombre faces of the broken-hearted
So, who is to say that these ones never loved their mother?
When she lived, wasn’t she the one that fed their mothers?
Then again, they failed. To care for her when she was feeble and frail
Ignored by the audience, like gist that is old and stale
Till a Millennial army of voices came swarming down social channels
And the consumer, stole power, blowing out Old Media’s candles.
Who killed PR? We may never truly know.
But the way to go, the wise men have begun to show:
Social convos, content marketing, storytelling, tech and data,
Creative forces of today, cutting edges in the future like laser.