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PR Is Dead

Poem: Now That PR Is Dead

poem-pr-is-dead-femi-falodun-id-africa
Now that PR is dead.
Witnessed the demise, untimely passing of a once powerful practice
Lost her dazzle, dulled by impotent strategies and tactics

Saw bullets fly, but can’t tell the identity of her killer

Bang! Bang! Bang! Did technology pull the trigger?
Questions pile, whispers of whodunnit? Who to blame?
Who held PR captive, as the world around continued to change.
So wise men gathered from far and wide to mourn the departed
At the Black House, in black garbs, sombre faces of the broken-hearted
So, who is to say that these ones never loved their mother?
When she lived, wasn’t she the one that fed their mothers?
Then again, they failed. To care for her when she was feeble and frail
Ignored by the audience, like gist that is old and stale
Till a Millennial army of voices came swarming down social channels
And the consumer, stole power, blowing out Old Media’s candles.
Who killed PR? We may never truly know.
But the way to go, the wise men have begun to show:
Social convos, content marketing, storytelling, tech and data,
Creative forces of today, cutting edges in the future like laser.

read

The Future of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now

Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal) at the Service of Songs for #PR. #PrisDead

 

Power has shifted from the hands of media companies and PR professionals to that of the consumer.

In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and facts such as these have become important parameters of growth today in the media and public relations industry.

Inside Nigeria’s PR Industry of Brown Envelopes, Press Releases and Quacks

Screen Shot 2015-10-06 at 5.31.34 PM

 

Honoraria. Flava. Keske. T-fare. Brown Envelope.

These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria.

In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean of blogs and websites, it is no surprise that the media environment is industrious.

War Against Public Relations

poem-pr-is-dead-femi-falodun-id-africa

 

Chido Nwakamah was still president of Public Relations Consultants Association of Nigeria (PRCAN) when we sat in my office at BlackHouse Media in 2014.

Perception and Reception of Public Relations Versus Advertising in Nigeria

Perception and Reception of PR Versus Advertising in Nigeria pr-is-dead

A 2015 research by BHM Media & Intelligence Unit

  1. The Difference Between Public Relations and Advertising

Public Relations, on the one hand, helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization (or brand) and its publics. It involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest, and helps management to keep abreast of, and effectively utilize change.

PR Is Dead

pr is dead Cover

It’s 2015.

It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries.
A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years that the eight year old agency is failing to pay salaries on time.

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