Browsing Tag


The Future of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now

Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal) at the Service of Songs for #PR. #PrisDead


Power has shifted from the hands of media companies and PR professionals to that of the consumer.

In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and facts such as these have become important parameters of growth today in the media and public relations industry.

War Against Public Relations



Chido Nwakamah was still president of Public Relations Consultants Association of Nigeria (PRCAN) when we sat in my office at BlackHouse Media in 2014.

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