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The Future of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now

Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal) at the Service of Songs for #PR. #PrisDead


Power has shifted from the hands of media companies and PR professionals to that of the consumer.

In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and facts such as these have become important parameters of growth today in the media and public relations industry.

Inside Nigeria’s PR Industry of Brown Envelopes, Press Releases and Quacks



Honoraria. Flava. Keske. T-fare. Brown Envelope.

These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria.

In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean of blogs and websites, it is no surprise that the media environment is industrious.

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