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Issues in Public Relations in Nigeria – Emeka Oparah

Issues in Public Relations in Nigeria - Emeka Oparah

Two unrelated incidents conspired to compel me to eventually make this intervention, which I have been planning forever. One was a personal experience a professional colleague shared with me, recently-a story that touches the heart, in a manner of speaking. After a recent event, he lamented, his Managing Director received a Google Alert barely an hour after, showing a report of the event by an online publication generously illustrated with photographs, but rather than compliment his effort, the boss derided and dismissed the report saying he would rather it appeared “on the front page of the prominent national dailies than be hidden in an obscure publication online.” Wow!read

How is Marketing Doing in Nigeria these Days?

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A Report of Research Findings


George E Thorpe is the Director of Studies at Market Space, a provider of executive education recently accredited by ABE UK to deliver tuition for its Marketing Management Diploma programs in Nigeria. George with over 30 years of marketing and management experience at local and international levels has interest in a number of marketing support service firms in Nigeria, Ghana and Cameroon. His area of research interest is on how to improve the knowledge and practice of marketing and entrepreneurship at a time when these careers will come to the fore of business and industrial development in Africa’s largest economyread

The Future of PR: How Social Media Is Disrupting An Industry And What Practitioners Must Do Now

Anita Aiyudu (@anitaaiyudu), Lateefah Adesanya (@that1960chick) and Tosin Ajibade (@olorisupergal) at the Service of Songs for #PR. #PrisDead


Power has shifted from the hands of media companies and PR professionals to that of the consumer.

In 2014, BlackHouse Media recorded over a billion social media impressions from different campaigns. In the same year, the company introduced Nigeria’s first mobile application for the media and public relations industry. Figures and facts such as these have become important parameters of growth today in the media and public relations industry.

Inside Nigeria’s PR Industry of Brown Envelopes, Press Releases and Quacks



Honoraria. Flava. Keske. T-fare. Brown Envelope.

These are just some of the code names by which cash exchange for editorial coverage is known in Nigeria.

In a country where there are over 50 newspapers and magazines on the newsstands, hundreds of radio and TV stations, and an ocean of blogs and websites, it is no surprise that the media environment is industrious.

War Against Public Relations



Chido Nwakamah was still president of Public Relations Consultants Association of Nigeria (PRCAN) when we sat in my office at BlackHouse Media in 2014.

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