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public relations

Issues in Public Relations in Nigeria – Emeka Oparah

Issues in Public Relations in Nigeria - Emeka Oparah

Two unrelated incidents conspired to compel me to eventually make this intervention, which I have been planning forever. One was a personal experience a professional colleague shared with me, recently-a story that touches the heart, in a manner of speaking. After a recent event, he lamented, his Managing Director received a Google Alert barely an hour after, showing a report of the event by an online publication generously illustrated with photographs, but rather than compliment his effort, the boss derided and dismissed the report saying he would rather it appeared “on the front page of the prominent national dailies than be hidden in an obscure publication online.” Wow!read

Public Relations: The Profession That Is Accepted But Not Understood #PRisDead

Public Relations: The Profession That Is Accepted But Not Understood #PRisDead

In the 1989 edition of Introduction to Public Relations, Sam Black, former secretary general of the International Public Relations Association (IPRA), stated:

“Public Relations has become generally accepted as an important element of business, government and all aspects of everyday life. Accepted does not necessarily mean understood.” read

Poem: Now That PR Is Dead

Now that PR is dead.
Witnessed the demise, untimely passing of a once powerful practice
Lost her dazzle, dulled by impotent strategies and tactics

Saw bullets fly, but can’t tell the identity of her killer

Bang! Bang! Bang! Did technology pull the trigger?
Questions pile, whispers of whodunnit? Who to blame?
Who held PR captive, as the world around continued to change.
So wise men gathered from far and wide to mourn the departed
At the Black House, in black garbs, sombre faces of the broken-hearted
So, who is to say that these ones never loved their mother?
When she lived, wasn’t she the one that fed their mothers?
Then again, they failed. To care for her when she was feeble and frail
Ignored by the audience, like gist that is old and stale
Till a Millennial army of voices came swarming down social channels
And the consumer, stole power, blowing out Old Media’s candles.
Who killed PR? We may never truly know.
But the way to go, the wise men have begun to show:
Social convos, content marketing, storytelling, tech and data,
Creative forces of today, cutting edges in the future like laser.


War Against Public Relations



Chido Nwakamah was still president of Public Relations Consultants Association of Nigeria (PRCAN) when we sat in my office at BlackHouse Media in 2014.

Perception and Reception of Public Relations Versus Advertising in Nigeria


A 2015 research by BHM Media & Intelligence Unit

  1. The Difference Between Public Relations and Advertising

Public Relations, on the one hand, helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization (or brand) and its publics. It involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest, and helps management to keep abreast of, and effectively utilize change.

PR Is Dead


It’s 2015.

It’s July 9, and almost 50 workers at BlackHouse Media, a public relations agency in Lagos, Nigeria are out of patience waiting for June salaries.
A week earlier, the finance team sent a mail to all staff, explaining the delay and promising payment in one week. It’s the first time in many years that the eight year old agency is failing to pay salaries on time.

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