A Report of Research Findings
Author
George E Thorpe is the Director of Studies at Market Space, a provider of executive education recently accredited by ABE UK to deliver tuition for its Marketing Management Diploma programs in Nigeria. George with over 30 years of marketing and management experience at local and international levels has interest in a number of marketing support service firms in Nigeria, Ghana and Cameroon. His area of research interest is on how to improve the knowledge and practice of marketing and entrepreneurship at a time when these careers will come to the fore of business and industrial development in Africa’s largest economyread
